Saturday, May 18, 2024

The Nutella celebrates its 60th anniversary: from the first commercial to personalized jars, the story of a success

5th February – 10:53
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To continue browsing, you must disconnect another session. Nutella was created in 1964 by the Piedmontese confectionery industry Ferrero of Alba (Cuneo), starting from a previous cream called Pasta Giandujot and then SuperCrema. Few people remember the years of Jo Condor and the friendly Giant.

With these characters, in the early seventies, Nutella was presented to the viewers of Carosello. In the first commercial, the cream invented by Ferrero was served to the young viewers to sweeten the bitterness left in the mouth by the readings of the book Cuore. The director of the commercial was Sandro Bolchi.

Since then, Nutella has been celebrated by many artists, from Nanni Moretti to Giorgio Gaber. 5th February – 10:53
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